048: Dr. Joe DiDuro, Creator of ProNeurolight: Brain 🧠 Based Red Light For Deeper Sleep & Improved HRV

Do you know anyone (maybe yourself!) who is healthy, routinely exercising, has healthy habits but has sleep problems? The problem might not be sleep, rather it may be a brain problem. For someone who suffers from head trauma early in life, no matter how mild the incident was, the brain might experienced disturbances that haven’t been resolved in a long time. Another example is caregivers, they often have enough sleep, but their performance is declining, the brainpower is declining. This podcast looks at the possibility of restoring our brainpower by improving oxygen flow using red light therapy. Red light therapy was known to improve oxygen uptake in the brain and helps with brain recovery, thus helping people to feel and perform better. A head-based specific device has been created by Dr. Joe, who has spent more than 20 years understanding sleep devices.  Dr. Joe DiDuro DC MS DABCN  is a Chiropractic Neurologist, Clinical Researcher, Cognitive Augmentation Neurotherapist and Brain Fitness Coach, and the founder and CEO of ProNeuroLIGHT LLC, a photobiomodulation device company for home neurorehabilitation. Listen in to Dr. Joe and Mollie’s podcast discussing red light therapy by photobiomodulation and how heart rate variability score is a very important indicator of your wellbeing!


Dr. Joe DiDuro is dedicated to helping people live a more fulfilling life. His passion is to help people by teaching them how they can create neuroregeneration and healing in their own lives. He is the founder and president of the nonprofit organization.

In his 32 years of clinical experience, Dr. DiDuro has come to understand the very low quality of life that people affected by neurodegenerative diseases experience and that their disability touches every aspect of their existence; personal, social, and family. Dr. DiDuro has made it his life’s work to help end this suffering, initiate their recovery, and restore their humanity.

Dr. DiDuro earned his Bachelor of Arts degree from the State University of New York at Buffalo in 1983. He subsequently received his Doctor of Chiropractic Degree from Palmer College of Chiropractic in Davenport, Iowa, in 1986.

Dr. DiDuro lived and practiced in Vicenza, Italy, for 10 years and completed further specialized training in Amsterdam, The Netherlands, for the American Chiropractic Association’s American Board of Chiropractic Neurology and has Diplomate Status in Chiropractic Neurology since 2000.

Upon moving back to America, Dr. DiDuro was accepted to Palmer Center for Chiropractic Research. As a chiropractor, working in a field that some call pseudoscience, he worked his way into the world of peer-reviewed research by obtaining a Master’s Degree in Clinical Research in 2006. Since then he has focused on working with collaborators who are leaders in their fields and see the value in evidence-based, client-centered care. He has dedicated his life’s work to research and unlocking the keys for new technology to help create More Brain Power.
Since 1995, Dr. DiDuro has published and presented over 32 scientific papers around the globe. He was lectured to medical groups across Europe and North and South America. He is a collaborator with scientific experts worldwide.
His most recent scientific publications include "Rapid Reversal of Cognitive Decline, Olfactory Dysfunction, and Quality of Life Using Multi-Modality Photobiomodulation Therapy: Case Report,” published in Photobiomodulation, Photomedicine, and Laser Surgery Volume 37, Number 3, 2019. Another is the highly referenced "Therapeutic potential of intranasal photobiomodulation therapy for neurological and neuropsychiatric disorders: a narrative review" in the prestigious scientific journal Reviews in the Neurosciences 2020 Apr 28;31(3):269-286.
He is currently Moderator of the tPBMT - Brain Research Consortium (transcranial Photobiomodulation Therapy) and a highly sought-after Cognitive Neurotherapist and Brain Fitness Coach. He is the Host and Moderator of the BRAIN + tPBMT VIRTUAL SUMMIT where 40 of the world's leading scientific research experts in transcranial photobiomodulation present their research to the world. He has been featured on FOX, NBC, and CBS.

He is sought after reviewer for scientific journals including the Journal of Alzheimer's Disease.

He is the Developer of a suite of transcranial photobiomodulation devices and the Author of “My Brain Matters - the NeuroMetabolic Solution: A Handbook on How to Increase Brain Power for Your Loved Ones and Yourself” which is due for release this year.

In this episode, we discuss:

🧠Self-care and Sovereignty

🧠Cognitive Impairment, Neurodegenerative Diseases, and Head Trauma

🧠If You Don’t Have Sleep Problem, You May Have Brain Problem

🧠Transcranial Photobiomodulation: Device to Create More Brain Power

🧠Infrared Light: Increasing Your Blood Flow by Increasing Oxygen Uptake

🧠How to Reverse Dementia

🧠How Does Photobiomodulation Help With COVID-19

🧠Your Heart Rate Variability (HRV) is Your Happiness Score

🧠Tip: Smile as Much as You Can Before Going to Bed

🧠Mouth Guard to Improve Your Mouth Position and Sleep Apnea Prevention

🧠Dr. Joe’s Nightly Routine and ‘Aha’ Moment

🧠How to Connect With Dr. Joe

🧠Book Coming Out Soon: My Brain Matters

Mentioned Resources

Guest contacts



Complete a short assessment to test the quality of your sleep

Free & Customized Actionable Strategies for Changing How You Sleep
Start the assessment