070: Brian Richards, founder and CEO of Sauna Space, Talks About Optimizing Sleep and Energy Through the Power of Red Light Therapy

Brian Richards joins the podcast to discuss the sleep and health journey that led him to build his own incandescent light bath and turn his idea into an industry-leading company called Sauna Space. Incandescent light therapy has historically been used to treat a myriad of health problems, and Brian was inspired by medical pioneers to address his own issues with fatigue, acne, racing thoughts, and lack of quality sleep. The effects of sauna on body temperature regulation and mitochondrial melatonin can completely transform the way you sleep and the way you feel.


Brian Richards is a nationally known expert in sauna therapy, light therapy, and EMF science. In 2013, he founded SaunaSpace, a company that combines cutting-edge infrared technology with the age-old practice of sauna. In 2008, Brian faced an important health decision: start taking pharmaceuticals for acne, insomnia, and adrenal fatigue OR try full-spectrum sauna therapy coupled with ancestral practices like clean diet, proper sleep, and yoga. By opting for the natural approach, Brian rapidly transformed his health. This life-changing experience inspired him to create SaunaSpace. In 2013, he founded SaunaSpace, a company that combines cutting-edge infrared technology with the age-old practice of sauna. In his journey to develop the perfect product, Brian has immersed himself in the science and research behind light, heat, electromagnetism and the human body. Thirteen years later, he brings a refreshing approach to natural living, biohacking and natural health transformation.

In this episode, we discuss:

☀️How Brian’s physical and sleep health journey led to the birth of Sauna Space.
☀️Addressing the symptoms of fatigue, acne, and other health issues through holistic means and the detoxification properties of sauna.
☀️Looking back into history at the work of Dr. John Harvey Kellogg, who invented the electric incandescent light bath and wrote the first book on light therapeutics.
☀️Brian’s experiments into building his own light bath and experiencing great sleep when he did light therapy right before bed.
☀️Getting rid of all his sleep problems and the other unexpected benefits Brian experienced while using light therapy.
☀️How Sauna Space grew from building small light therapy units for friends and family into a business with over 40 employees and multiple products.
☀️The studies that support the health and regenerative properties of red and near-infrared light therapy.
​​☀️Taking the knowledge gleaned from scientific studies and turning it into a product that people can use at home.
☀️Sauna acts similarly to cold therapy to regulate body temperature and improve sleep results.
☀️How the various detoxifying aspects of sauna help with quality of sleep.
​​☀️A new breakthrough in using photobiomodulation to optimize sleep through mitochondrial melatonin.
☀️What makes the indoor environment so stressful to humans and what people can do to make it more naturalistic.
☀️The importance of flickering when it comes to light, how it’s connected to things like migraines, insomnia, and depression, and what Sauna Space is doing about it.
☀️Why lack of sleep and mind-racing is related to unnatural light and sources of EMF that didn’t exist even a hundred years ago.


The information contained on this podcast, our website, newsletter, and the resources available for download are not intended as, and shall not be understood or construed as, medical or health advice. The information contained on these platforms is not a substitute for medical or health advice from a professional who is aware of the facts and circumstances of your individual situation.

Mentioned Resources

Guest contacts



Complete a short assessment to test the quality of your sleep

Free & Customized Actionable Strategies for Changing How You Sleep
Start the assessment